AI
Godwin Rayen · Ex-Taboola R&D · Fractional Head of Growth

Your ads are leaking money. I make them convert.

I'm Godwin — I built ad systems inside Taboola R&D for the world's biggest publishers. Now I run yours as your fractional head of growth: fresh creative, tested weekly, on the channels most agencies ignore. More leads, at a lower cost per lead.

Free ad-spend calculator. No card. Then the $997 Ad Amplifier: I remake your best ad 10 ways and run it, credited to month 1.

How I run your ads · demo
0%of a typical ad budget is wasted on tired, untested creative
0+native and niche ad channels I test beyond Meta and Google
0fresh variants I make from your winning ad, in the intro
$0a month to start — vs $200K+/yr in-house
Previously worked with, via Taboola R&D
What actually happens to a winning ad

Every ad dies. The winners just have the next one ready.

Your competitor isn't outspending you. They're out-testing you. The account that always has fresh creative in the pipeline wins the auction, every time. Here's the cycle that quietly drains most ad budgets.

WEEK 1 · THE WINNER

Your ad wins.

You find a creative that converts. Cost per lead drops, the account hums, you scale spend behind it. For a while, everything works.

01
WEEK 4 · FATIGUE

Then it fatigues.

The same people have seen it too many times. Click-through slips, cost per lead climbs, results quietly erode. Every winning ad has a shelf life, and yours just hit it. Most owners don't notice until the leads dry up.

02
WEEK 5 · THEY WIN

Your competitor takes the auction.

The account with fresh creative wins the impression, and your customer. Not because they're better, because they always have the next ad ready. That's the whole game, and it's exactly what the Ad Amplifier fixes: 10 new angles, always in the pipeline.

03
Pricing · pick how much I own

Pick your seat. I own the number.

Start free, prove it with the $997 Ad Amplifier, then choose how much of your growth I run. Month to month, no contracts.

I set up and run every account myself, so I only take on 3 new businesses a month1 spot left this month.

Everyone starts here: the free ad-spend calculator, then the $997 Ad Amplifier, where I remake your best ad 10 ways and run it, credited to your first month.
Open the free calculator →
Economy
I run your ads
$3,000/mo
+ your ad spend · vs $200K+/yr in-house
More leads, cheaper — lower cost per lead
  • Ad creative built and tested for you
  • Meta, Google + native channels others ignore
  • Weekly optimization and reporting
  • 1 call a week, month to month
Get started →
Most popular
Business
Ads + conversion
$6,000/mo
+ your ad spend · vs $200K+/yr in-house
More qualified calls from the same spend
  • Everything in Economy
  • + CRO, landing pages and funnels
  • Lead qualification and booking
  • 2-3 touchpoints a week
Get started →
First Class
I own your whole number
$10,000/mo
+ your ad spend · vs $200K+/yr in-house
More clients, end to end — ads to close
  • Everything in Business
  • + sales enablement and retention
  • Every stage, ads to close, owned by me
  • Weekly call + Slack access
Get started →
Private Jet — spending big and want it all handled? A fully custom growth department, fixed price, no percentage of your spend, scoped to your account.
Talk to me →

Bolt on any part of the funnel

À la carte, added to any tier at the price below. Or let a plan bundle them for far less — Business includes CRO + any 2, First Class includes all 12 ($17,200/mo of modules, for $10,000).

SEO & organic$1,800
Email & lifecycle$1,200
SMS marketing$1,000
Content & creative$1,500
Cold outreach$2,000
CRO / landing pages$1,500
Retention & reactivation$1,200
Referral & affiliates$1,200
Influencer & UGC$1,500
PR & earned media$1,800
Partnerships & channel$1,500
Analytics & attribution$1,000

Individually per month, so bundling into a plan always costs less. Ad spend is always separate and yours.

No contractsNo setup feesFree calculatorCancel any monthAds that convert
Godwin Rayen
Godwin RayenFounder · Vyrrah Labs
The person you're actually hiring

Not an agency. One operator who's seen what works at scale.

UCLA Statistics '19 Ex VC Analyst Ex Taboola R&D AI ad systems · 200M+ users

"Agencies sell you activity. I sell you a number, your cost per lead, and I cut it every week."

I studied Statistics at UCLA, then spent years as a VC analyst watching hundreds of businesses pitch. I saw exactly why some scale and others stall, and it's almost never the product. After that I joined Taboola's R&D team, where I built AI ad systems serving 200 million plus users.

Most ad accounts quietly bleed money on tired creative and lazy targeting. The ones that win just test faster and always have the next winner ready. Running the ads that actually convert, on channels most agencies ignore, is the entire business model of Vyrrah Labs.

On my desk right now

I run paid acquisition for a US services platform. Every week I ship new creative, test channels, cut the cost per lead, and report the numbers. Anonymized because their numbers are theirs. Yours will be too.

Proof

No fake testimonials. The actual report instead.

Most sites in my space show stock smiles and invented quotes. I'd rather show you the only thing that matters: the numbers. Here's what a strong first 90 days looks like by business type. When founding clients finish their first quarter, their real numbers replace these. Real data or nothing.

Sample first 90 days SAMPLE
Medspa
$92$34
cost per lead, day 1 → 90
+2.7Xleads / mo
+3.1XROAS
Roofing
$140$58
cost per lead, day 1 → 90
+2.4Xleads / mo
+2.6XROAS
Dental
$77$26
cost per lead, day 1 → 90
+3.0Xleads / mo
+3.4XROAS
HVAC / home services
$110$47
cost per lead, day 1 → 90
+2.5Xleads / mo
+2.9XROAS

Representative first-quarter targets by vertical, not specific clients. Your real numbers replace these once your first 90 days are in.

The questions I get before every call

Asked and answered.

G
Godwin RayenOnline · replies same day

I run your paid advertising end to end: creative, campaign management and weekly optimization across Meta, Google, and the native and niche channels most agencies never touch. Higher tiers add CRO and full funnel ownership. I come from Taboola R&D, where I ran ads for some of the world's largest publishers.

Move four sliders (monthly ad spend, cost per lead, lead-to-customer rate, average customer value) and it estimates how much of your budget is wasted on tired creative and what better ads could recover from the same spend. No card, no email gate. Want it acted on? Start with the $997 Ad Amplifier: I remake your best ad 10 ways and run it, credited to month 1.

Both are fine. If you have a winning ad, the Ad Amplifier multiplies it. If you don't, I build fresh creative from scratch and test into a winner, which is exactly what the native and niche channels are for: cheaper places to learn fast before you scale on Meta and Google. You do need a budget to spend on ads.

Most agencies run the same tired Meta and Google playbook and bill you whether it works or not. I come from Taboola R&D, I test native and niche channels they ignore, and I focus on the outcomes that matter: more leads at a lower cost per lead, more qualified calls, more clients. I run every account directly, so you pay for the work, not a sales floor.

Each cabin targets a real outcome: Economy is more leads at a lower cost per lead, Business is more qualified sales calls, First Class is more clients end to end. I baseline it day one from your real numbers and track it weekly, so there's no fuzzy math. The clients-focused work needs a working sales process, or I supply one as part of First Class.

Because the results should do the retaining, not a PDF you signed in month one. If your leads and cost per acquisition aren't improving, cancel that month. That pressure is the product.

Any business that already spends on ads or is ready to: e-commerce and DTC, med-spa and aesthetics, clinics, local services, coaches and info. If you have a budget and something worth selling, I can make the ads convert.

I work inside your own ad accounts and analytics, everything stays private to your account, and I never sell or share your data. If you have specific compliance needs (a BAA, retention rules, anything), tell me on the call and we'll sort out exactly what works for you.

Still have one? Ask me on the call →

Your competitors are testing new ads this week. Are you?

Run the free calculator and see what your current ads are wasting in 20 seconds. Either your spend is tight or it's leaking, and both answers are worth having. 1 spot left this month.

Open the free calculator
OPEN THE FREE CALCULATOR ADS THAT CONVERT LOWER COST PER LEAD