Most growth is guesswork. I make it a system.

I act as your fractional head of growth: I read the numbers, find where your growth is leaking, and own the levers that fix it, creative, channels, funnel and retention, tracked weekly against one number. Paid ads are my specialty (Meta, Google and the native and niche channels most agencies never touch), and higher tiers add CRO and full-funnel ownership. I come from Taboola R&D, where I built ad systems for some of the world's largest publishers at 200M+ user scale.

Move four sliders (monthly ad spend, cost per lead, lead-to-customer rate, average customer value) and it estimates how much of your budget is wasted on tired creative and what better ads could recover from the same spend. No card, no email gate. Want it acted on? Start with the $997 Ad Amplifier: I remake your best ad 10 ways and run it, credited to month 1.

Both are fine. If you have a winning ad, the Ad Amplifier multiplies it. If you don't, I build fresh creative from scratch and test into a winner, which is exactly what the native and niche channels are for: cheaper places to learn fast before you scale on Meta and Google. You do need a budget to spend on ads.

An agency runs ads. I run growth. Most agencies push the same tired Meta and Google playbook and bill you whether it works or not, nobody's actually reading the data. I come from Taboola R&D and a stats-and-VC background, so I live in the numbers: funnel math, channel economics, cohort curves. Where they throw and hope, I aim and fire at the outcomes that matter, more leads at a lower cost, more qualified calls, more clients. I run every account directly, so you pay for the work, not a sales floor.

Each cabin targets a real outcome: Economy is more leads at a lower cost per lead, Business is more qualified sales calls, First Class is more clients end to end. I baseline it day one from your real numbers and track it weekly, so there's no fuzzy math. The clients-focused work needs a working sales process, or I supply one as part of First Class.

Because the results should do the retaining, not a PDF you signed in month one. If your leads and cost per acquisition aren't improving, cancel that month. That pressure is the product.

Any business that already spends on ads or is ready to: e-commerce and DTC, med-spa and aesthetics, clinics, local services, coaches and info. If you have a budget and something worth selling, I can make the ads convert.

I work inside your own ad accounts and analytics, everything stays private to your account, and I never sell or share your data. If you have specific compliance needs (a BAA, retention rules, anything), tell me on the call and we'll sort out exactly what works for you.